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Lennox Reflections® Proves Just How “Real” Fireplaces Can Be.

‘Go Anywhere’ Fireplace is Ideal for High-Rise Residential and Any Commercial Use

ORLANDO (January 13, 2005) – Not everyone who enjoys the comforting crackle of a fireplace wants to throw another log on the fire. That’s why Lennox Hearth Products developed High-Definition Fire Vision (HDFV) for its Reflections ® Electric Fireplace, part of the Dave Lennox Signature™ Collection.

A technological breakthrough, Reflections is the only electric fireplace available today with HDFV for an amazingly real electric fireplace experience.

On view in Booth # W-1771 at the 2005 International Builders Show, the Reflections electric fireplace is ideal for commercial applications like hotels, spas, apartment houses, restaurants and cruise ships, and can be easily added to residential settings like high-rise apartment buildings and traditional single-family homes.

Reflections’ HDFV mirrors a real wood burning fire by displaying a video image of an actual fire on a log set using a hidden DVD player and television projector. Only Reflections gives the impression that the flame is actually dancing between the logs - other manufacturers’ electric fireplace models position the flames behind the logs. The revolutionary Reflections also has a digital soundtrack that crackles, sizzles and pops just like a real fire, and a 1500-watt heater/blower that can take the chill out of a room.

Reflections can be placed almost anywhere as long as it is in proximity to a standard 110VAC outlet. Adding an optional decorative wood mantel and faux marble fireplace surround allows Reflections to be coordinated with various décors. Installation options range from using Reflections as a stand-alone unit, similar to putting a bookcase up against the wall, or placing it in the wall as a built-in during new construction or remodeling.

Other features that make Reflections a standout in the growing electric fireplace market include a detailed split oak log set and a glowing ember bed that may be operated with the fire on or off. A handy remote control lets users adjust flame brightness and color, audio volume and the two-speed flame presentation.

For more information about the full line of Lennox Hearth Products and the Dave Lennox Signature™ Collection, call 800-9-LENNOX, or visit www.LennoxHearthProducts.com.